Arabella's Voice Studio
Proven, Unique Workouts
Customized Singing Lessons
Increased Confidence in Voice
Statement of Truth(s).
Truth of the Moment
For as long as anyone can remember, singing lessons or voice coaches have been performance based only. Creating a culture or assumption that people either “have it” or “don’t have it” when it comes to singing. Which makes the majority of consumers just feel like they “don’t have it.”
Truth of the Audience
unaware that there is more to singing than just God-given talents. The audience has this assumption that you either “have it” or “you don’t have it” when it comes to singing. They are too insecure about their “singing” to even want to learn more on HOW to sing properly. They still use PERFORMANCE to judge themselves and are not aware of the anatomy behind your voice to create a better singing voice.
Our Brand Voice: Caring, Encouraging, Welcome
Meet the Band
Vocal Voyager
18-28yrs
Motto: “I'm a jack of all tones."
The Vocal Voyager is a modern-day vocal renaissance person—an adventurous, curious, and passionate explorer of the voice. They’re not satisfied with a typical voice lesson; they crave deeper, more dynamic engagement. While they turn to the voice as a grounding force, they often move fluidly between related topics such as self-accompaniment, music theory, and beyond. With a solid foundation in vocal technique and performance, this avatar embraces the full spectrum of vocal artistry, eagerly diving into fringe concepts and uncharted territories of vocal expression.
Values
- Insatiable Knowledge Seeker
- Tries Everything
- Seeks to Understand Concepts on a Broader Scale
Challenges
- Hard to Focus
- Not Content With 1 Thing
- Discourraged Easily
Lunchtime Learner
Motto: “There’s got to be a smarter way to fit this in.”
The lunchtime learner deeply values personal growth but often feels pulled in too many directions. They’re not looking for a cirriculum that takes forever — they’re looking for something that works and gets them playing efficiently. You often hear them say, “I’ve got 60 minutes. Let’s make them count.”
Values
- Flexibility
- Focused
- Driven
- multi-tasker
Challenges
- Overcomitted
- Ambitious
- Rushed
The Hobbyist
The Hobbyist is a music enthusiast who plays purely for the love of it. They’re not chasing a record deal or striving for perfection—they’re here because music brings them joy, connection, and a sense of personal fulfillment.
For the Hobbyist, progress is measured in smiles, singalongs, and shared moments. They’re drawn to the fun, low-pressure side of music and love the idea of our karaoke nights, open mics, and community-first programming.
Values
- Community Leaders
- personal growth
- I just do it for fun” mentality
Challenges
- performance anxiety
- staying motivated
- value youtube learning equal to the in person experience
Vocal Explorer
18-24years old
Students who are interested in improving their vocal abilities & confidence
The Vocal Explorer is a curious and sometimes reserved indivdual. They have an interest in learning about their voice and vocal capabilities, but may require increased guidance to develop both their singing skills and the goals they wish to acheive.
Values
- self-expression
- self-confidence
- self-identity
- “safe space” for self expression
- ownership over identity and life choices
- social interaction
- opportunity to have fun
Challenges
- peer pressure, want an extra cirricular to identify with
- suppression of their personal expression or voice
- limited opportunities for self expression (mostly academic)
- uncertain of singing ability
- learning how to budget
Vocal Amplifier
55-75yrs old
Vocal Amplifiers are the parents, teachers, and mentors who help young people find power in their voice. With patience and encouragement, they create safe spaces for self-expression—turning hesitation into confidence, quiet words into strong convictions. Their support doesn’t just amplify voices; it helps shape futures.
Values
- self-expression
- self-confidence
- social interaction
- opportunity to have fun
- preserve, maintain and improve vocal health
Challenges
- limited opportunities for self-expression
- societal restrictions on vocalization
- uncertain of singing ability
- concerns about vocal health when singing
- traditional/historical approaches to voice training are limited
- suppression of their personal expression or voice
Child Virtuoso
5-10yrs
The Child Virtuoso is a young musician brimming with curiosity and potential, seeing the voice as just the beginning of their musical journey. They nurture their passion for singing while eagerly exploring the broader world of music. While 90% of our child vocal students grow into lifelong singers, the other 10% discover a deep passion for other instruments, and we help guide them to other teachers and studios we trust—an achievement we value just as much!
While maybe not old enough to articulate, the child virtuoso intrinsically believe the voice is a natural gateway to endless musical possibilities and discoveries.
Values
- curiosity
- playfulness
- imaginativeness
Challenges
- developing practice routines
- transitioning interests
- learning to learn
How we Deliver on Promise: Find Your Voice. Whoever You Are. Wherever You Are.
The Hub and Spoke Studio Model.
I had a few realizations. One, from taking lessons myself in the Boston area, New York area, and other major cities, I knew that. Studios often spent more on the studio itself, in the real estate, than on the students and curriculum, which was the focus to begin with. Two, I knew our students cared more about the convenience of popping into a secure, safe, and inspired location, rather than a central spot. Three, all any student or singer wanted to do was to express and communicate efficiently and effectively for them. So that should be the focus. And from there, our community first spaces and programs were born. We focus on small practice rooms throughout the Boston area, rather than one central location, so that our students have the flexibility to go wherever they are. To build their competencies and confidence. So that when they go to our community events, whether that be performing in this vibrant city or meetups with like-minded people, they feel good and ready to go so that they can put their best voice forward. https://aflatmusicstudios.com/wp-content/uploads/2025/10/Brand-Statement.pdf